Professional Story
Kat Züber is a strategic marketing leader with 15+ years of experience across healthcare, technology, and automotive sectors. Known for her ability to connect big-picture thinking with hands-on execution, Kat has built and led high-impact campaigns that deliver measurable results.
She specializes in performance marketing, digital media strategy, and advanced analytics backed by a track record of successful national and global go-to-market initiatives. Her leadership style blends cross-functional collaboration, data-driven insight, and an unwavering “make it happen” mindset. Whether she’s launching a new product or optimizing a full-funnel campaign, Kat is relentless in turning complexity into momentum.
More than just a strategist, Kat is a connector, someone who thrives on building trusted relationships, identifying growth opportunities others overlook, and inspiring teams to outperform expectations.
Kat Züber
“Results matter, but so does the process. The best outcomes come from clear goals, honest collaboration, and being willing to rethink what’s not working.
What Do I Bring?
What I’ve done & What I’m great at:
- Led national and global go-to-market campaigns for brands like Kia, Uber, FIDM, Toyota, CalOptima, and BMW—delivering successful rebranding efforts and managing multi-million-dollar marketing assets.
- Developed and executed multicultural marketing strategies, market evaluations, and audience development initiatives across healthcare, tech, and automotive portfolios.
- Created and optimized high-performing landing pages and redesigned homepages to significantly boost conversions and revenue.
- Built and scaled email and SMS nurturing campaigns that improved lead quality and lowered cost-per-acquisition (CPA) across multiple industries.
- Conducted market research and reputation enhancement strategies for major health plans, contributing to improved ratings and brand perception.
- Launched strategic partnerships and co-branded initiatives with carriers and affiliates to expand brand visibility and market reach.
- Enhanced paid media performance through content planning, affiliate marketing, and SEO optimization.
- Excelled in account management, project leadership, and presentation development for both internal stakeholders and external partners.
- Recognized with awards for client satisfaction, dealer advocacy, and overall marketing excellence.
- Certified in Google Ads (Search, Display, Video, Shopping), and Google Analytics, with a strong focus on continuous learning and innovation.
- Co-founder and active contributor to professional groups like The Los Angeles Creative, The Los Angeles User Experience, and the UXPA.
- Fluent in Spanish; professionally proficient in HTML and CSS.
- Bachelor of Science in Digital Audiences from Arizona State University, with a focus on applied digital media strategy and audience engagement.
Hire
If you’re looking for a marketing strategist who delivers more than ideas—someone who builds strong teams, drives growth, and turns strategy into execution, Kat Züber brings the clarity and momentum to make it happen.
She’s known for identifying high-impact opportunities, crafting data-informed strategies, and leading initiatives that drive measurable results. Whether she’s launching a campaign, optimizing digital performance, or aligning teams around a shared goal, Kat leads with purpose and delivers with consistency.
With a collaborative mindset and a bias for action, Kat is the kind of leader who makes things move and makes them count.
Let’s talk about how Kat can help drive your next big initiative.
